Why advertise on radio?
9 OUT OF 10 PEOPLE OF ALL AGES LISTEN TO RADIO
FROM TEENS AND MILLENNIALS TO BOOMERS, VIRTUALLY EVERYONE, EVERY WEEK
Radio is used by more people every week than any other medium. Nine of out ten people listen to radio each week. When we say virtually everyone, we mean 9 out of 10 Millennials, Boomers, Moms, Women of all ages, Professionals, College Educated Millennials, Hispanics, Blacks and Teens. (SOURCE)